With twelve years of international marketing experience, James has lived and worked in Shanghai, New York, Tokyo and London. James’ career began at a WPP’s global network; he was selected from 1,500 candidates to be given a place on the Ogilvy Marketing Fellowship. Within six years, he was promoted from Graduate Trainee, in London, to Chief of Staff for the Global CEO Ogilvy & Mather based in New York, working across a variety of blue-chip international brands such as British Airways, SAP and Unilever. Then to China where he spent five years living in China launching and marketing UK luxury brands. James now leads Hylink UK, the first natively Chinese agency to move from East to West and established in Europe. James combines his marketing skills with his knowledge of Chinese culture to embrace Hylink’s ambition to make more Western brands a success story in the world’s fastest growing consumer market, China.